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As ‘Genuine’ a fan as you are | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Josh Kolm

Miller Genuine Draft is taking the 20th anniversary of the Toronto Raptors as a chance to create a connection with old-school fans and those just hopping on the bandwagon.

In a series of 15-second spots, the familiar MGD bottle is showcased, as play-by-play calls of some of the Raptors’ biggest moments play in the background. Playing off the brand, the spots end on the tagline “Genuine Fans Rise Up.”

http://strategyonline.ca/2014/11/11/as-genuine-a-fan-as-you-are/
 

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